Tuesday, January 31, 2012

Geneva Women's AMZ1008 Mother-of-Pearl Silicone Croco Strap Watch

!±8± Geneva Women's AMZ1008 Mother-of-Pearl Silicone Croco Strap Watch

Brand : Geneva | Rate : | Price : $13.79
Post Date : Jan 31, 2012 15:48:27 | Usually ships in 24 hours

With a smooth and sporty black presentation, the Geneva Moderate Women's Custom Mother-of-Pearl Silicone Croco Strap Watch is breath of fresh air. This dashing timepiece begins with a round 42mm silver-toned case with a fixed black resin bezel and a textured crown with two pushers. These elements cradle a bold black dial, which is protected by a hardened mineral crystal and features silver-toned index and Arabic numeral hour markers and luminous silver-toned hands powered by analog quartz movement. The dial also features three sub-dials offering 60-minute, 60-second and 24-hour displays. A black alligator-embossed silicone rubber band straps this watch to the wrist, while a silver-toned buckle clasp ensures its secure placement. Finally, this watch boasts water resistance up to 33 feet (10 meters). A subdued complement to a colorful ensemble, this accessory timepiece belongs in your jewelry box.

  • Jet Black Enamel Bezel with MOP Dial
  • Reliable Quartz Movement
  • Comfortable & Durable Vibrant Silicone Croco Strap
  • Solid All Alloy Metal Case Construction with Brass Pushers and Stainless Steel Case back
  • Durable mineral crystal protects watch from scratches

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Sunday, January 22, 2012

Geneva Women's AMZ1000 Boyfriend Mother-of-Pearl Swarovski Stones Watch

!±8± Geneva Women's AMZ1000 Boyfriend Mother-of-Pearl Swarovski Stones Watch

Brand : Geneva | Rate : | Price : $15.71
Post Date : Jan 22, 2012 14:57:03 | Usually ships in 24 hours

A classic boyfriend-inspired timepiece with a remarkably clean presentation, the Geneva Moderate Women's Custom Boyfriend Mother-of-Pearl Swarovski Stones Watch has a crisp presence on the wrist. This exceptional timepiece begins with a round 39mm white case with a fixed white bezel encrusted with 76 Swarovski crystals and a textured crown with two pushers. These elements surround a white mother-of-pearl dial, which is protected by a hardened mineral crystal and features silver-toned index and Arabic numeral hour markers and silver-toned hands powered by analog quartz movement. The dial also features three mother-of-pearl faux sub-dials. A white-toned brass bracelet straps this watch to the wrist, while a stainless steel fold-over buckle double push clasp ensures its secure placement. Finally, this watch boasts water resistance up to 33 feet (10 meters). With a clean color palette that won't run afoul of your wardrobe, don't miss out on an opportunity to own this watch.

  • 76 piece Swarovski Crystal Bezel with White MOP Dial
  • Reliable Quartz Movement
  • Solid Alloy Metal Bracelet with Stainless Steel Double Push Buckle
  • Solid All Alloy Metal Case Construction with Brass Pushers and Stainless Steel Case back
  • Durable mineral crystal protects watch from scratches

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Friday, January 6, 2012

History of the Swiss Watch

!±8± History of the Swiss Watch

The Swiss watch and clock industry appeared in Geneva in the middle of the 16th century. In 1541, reforms implemented by Jean Calvin and banning the wear of jewels, forced the goldsmiths and other jewelers to turn into a new, independent craft : watchmaking. By the end of the century, Genevan watches were already reputed for their high quality, and watchmakers created in 1601 the Watchmakers' Guild of Geneva, the first to be established anywhere.

Switzerland has long been associated with high-quality watchmaking. Watches are the country's third biggest export after the chemical and engineering industries in terms of value.

Important though accuracy is to us today, it was not always so. For several centuries, watches were extremely expensive and were status symbols for the wealthy. The wristwatch is a 20th century invention; before then they were worn in different ways, often as items of jewelry, and decorated accordingly.

The market for Swiss watches is concentrated in three continents. The two biggest customers are the US and Hong Kong. (Hong Kong is a major hub: many of its imports are re-exported.)

Italy, Germany and France are the leading customers in Europe.

Watchmaking in the Jura remains indebted to a young goldsmith called Daniel Jeanrichard (1665-1741), who, for the first time, introduced the division of labor in watchmaking. In 1790, Geneva was already exporting more than 60,000 watches.

Switzerland owes it success not only to the high-quality of its output, but also to the wide range of the watches it produces, in terms of both technology and appearance. Nearly 90% of the watches made in Switzerland are electronic, but mechanical watches, the remaining 10%, account for over half the exports in terms of value. Some of the watches at the upper price range are among the most complex in the world.

As for appearance, this ranges from sober classic, through diamond-studded, to cheap and cheerful.

The watchmaking industry has been one of constant innovation, demanding ingenuity, dexterity, design skill, patience and good business sense - all qualities on which the Swiss pride themselves.

The challenges continue: how to balance smallness of size with complexity of function, or low cost with high accuracy and reliability, and how to face up to competition from all over the world.

Time does not stand still; neither do the makers of watches.


History of the Swiss Watch

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